The Skimming Of A Business Plan - 728 Words

The Skimming Three The Skimming Three The Skimming Three The Skimming Three simply requires flipping through the pages of the plan and looking at a few sections. These three of the Top Ten Fatal Flaws also land plans in the â€Å"reject† pile. 5. Poorly Written Plan 5. Poorly Written Plan This ranks up there with sloppy. When you submit a plan, it does not need to be textbook perfect English. Investors understand that business plans are not written by English professors. The sort of misspellings that should be caught in a spell check are unforgivable. It shows a tremendous lack of effort if a business plan isn’t even spell checked. Is the plan clearly written? When an investor reads a plan, is it clear enough to make sense quickly? Investors don’t want to de-code a business plan. They just want to read it. Poor grammar, poor word choice, wrong words, and too many proofreading errors make a business plan too much of a chore to get through. It gets the plan tossed into the â€Å"reject† pile quickly. 6. Too Much Detail 6. Too Much Detail This is a common sin of technology, medical and some product start-ups. If you have too much technical information or too much supporting material in the body of your plan, it bogs down the reader. Talk about what the Technology DOES for the user first, before going into details. Then go deeper into the technology or product only enough to let someone know what you’re doing, what problem you’re solving, and that your people can deliver. LeaveShow MoreRelatedCoca Cola Comprehensive Marketing Plan1134 Words   |  5 PagesRunning head: COCA-COLA COMPREHENSIVE MARKETING PLAN 1 COCA-COLA COMPREHENSIVE MARKETING PLAN 5 Coca-Cola Comprehensive Marketing Plan Hieu Le Columbia Southern University Coca-Cola Comprehensive Marketing Plan Product pricing is the primary justification for value from a customer?s perspective (Perreault, Cannon McCarthy, 2015). Majority times consumers lack a knowledge of the total cost of product that launching into the market. However, those customers may understandRead More Product Pricing Essay1501 Words   |  7 Pagesexpanded their sales niche to the toy department putting many specialty toy stores near or completely out of business. This paper will discuss how Wal-Mart priced their line of toys, why Wal-Mart used toys as â€Å"loss leaders† to attract customers, and two alternate methods of pricing marketers can use based on demand and reputation. Toy Pricing Pricing is an important aspect of every business. Chief Financial Officer’s (CFO) use pricing to create financial projections, establish a break-even point,Read MoreCredit Cards And Bank Accounts1430 Words   |  6 Pagesfraud and should be recognized as the most important advice to adhere to (Beesley, 2013, para. 5).Professionals recommend â€Å"separating your personal banking and credit cards from your business accounts – this will ensure fraudsters don’t get their hands on all your money. This will also make it easier to track your business expenses and report deductions on your tax return† (Beesley, 2013, para. 5). It is also recommended that credit cards are not shared with employees within the company. There are manyRead MoreA Brief Note On Fraud And Small Businesses1565 Words   |  7 Pageswould never occur within a company would be reckless. There are three key objectives when operating a business, whether large or small. These objectives inclu de prevention, detection, and response, and should be implemented into every companies operations. When exploring preventative techniques, there a seven recommendations made by professionals to reduce the most often seen attacks of small business fraud and cybercrime. Most importantly a company should protect their assets, specifically their creditRead MoreA Business Fraud And Cybercrime1511 Words   |  7 Pageswould never occur within a company would be reckless. There are three key objectives when operating a business, whether large or small. These objectives include prevention, detection, and response, and should be implemented into every company’s operations. When exploring preventative techniques, there are seven recommendations made by professionals to reduce the most often seen attacks of small business fraud and cybercrime. Most importantly a company should protect their assets, specifically theirRead MoreLDR/300 LT - W4 -Petco Marketing Plan Phase III1615 Words   |  7 Pages Petco Marketing Plan Phase III Team B MKT/421 July 24, 2013 Do. Smith â€Æ' Introduction Petco is in the process of developing a product that is about to be introduced into the market world for the aid of pet allergies. This product is called Sneeze-Free. Petco’s intention for this product is for the potential to improve the lives of individuals who have allergies to pets. Sneeze-Free can also make it possible for individuals who cannot own or be around pets because of allergies, haveRead MoreFairchild Water Technologies1516 Words   |  7 PagesFairchild should aggressively enter the Indian market since there is a high likelihood that Fairchild could become the market leader in home water purifiers. Specifically, I would recommend that Fairchild enter the market under a joint venture using a skimming pricing strategy. Ultimately, this strategy should maximize profits and minimize the risks of entering the market of a developing nation. I will first outline why such a strategy is possible and then summarize the advantages (and disadvantages) ofRead MoreEssay Marketing Pricing Strategy1571 Words   |  7 Pages Today’s highly competitive business world forces companies to create different tactics and relatively rely on multiple pricing strategies to conduct business. As is known, pricing is one of the most important steps for business plan which needs good research, calculations and formulations. There are different pricing strategies to put into effect due to the market and product conditions, such as premium pricing, penetration pricing, economy pricing, price skimming(Voice Marketing, 2012). TheseRead MoreBusiness Studies Assessment Task : Qantas1654 Words   |  7 PagesBUSINESS STUDIES ASSESSMENT TASK 3 Introduction Marketing strategies are an extremely important factor in determining the overall success of large global businesses (LGB). Marketing strategies are plans of action intended to promote and sell goods or services. There are a number of marketing strategies available, however, this report focuses specifically on pricing, promotion and global marketing. These determine how a business sells its goods and services, subsequently affecting market share,Read MoreMarketing strategy1487 Words   |  6 Pageshidden costs. At some point, with declining sales and rising costs, a harvesting strategy becomes unprofitable and a divesting strategy necessary (49). Early marketing strategy concepts were: Borden’s â€Å"marketing mix† In his classic Harvard Business Review (HBR) article of the marketing mix, Borden (1964) credits James Culliton in 1948 with describing the marketing executive as a decider and a mixer of ingredients. This led Borden, in the early 1950s, to the insight that what this mixer